Showing posts tagged design studio

Want to learn about Design Studio in Vegas? Sure you do!

I’m very excited to be hosting a pre-conference tutorial on Design Studio as part of this year’s annual UPA conference in Las Vegas.

Those that know me, know that two of my biggest areas of interest in design are collaboration and critique. And for me, Design Studio is the perfect blending of those two aspects.

Here’s the tutorial description:

The generation and exploration of ideas is a critical early step when designing products and services. The work done in this stage of the product’s lifecycle will help set a path for its future. It will also begin to solidify the problems and challenges the new product will and will not address.

But trouble often arises at this early stage for a number of reasons:

  • teams may lack an effective structure or process for generating ideas, falling back on the non-descript “brainstorm” session
  • various members of the team, beyond just the design team, may have their own ideas for the product.
  • there isn’t an efficient structure in place for capturing, evaluating, and eliminating ideas.
  • and more…

The Design Studio is a method for idea generation, evaluation, refinement and even elimination. It takes place in a collaborative, fast paced, interactive environment that leads to a shared understanding of the product, the problems it will address and how it will address them.

Participants in this tutorial will be presented with an idea for a potential product and a partial scenario describing how a user intends to use the product. They will then be split into teams and, through the Design Studio process, generate, evaluate, and refine their ideas for the product’s design.

Participants will be required to sketch their ideas, however no real drawing ability is necessary. If you can draw a rectangle, triangle, circle and wavy line, you have all the skills needed to illustrate your ideas.

Additionally participants will be required to provide feedback on other’s ideas and receive feedback on their own. Experience in a critique setting is a plus, but again, not at all required.

I look forward to sharing this method with you. It’s been a major component in the process I and my teammates use to approach new projects and can have long lasting benefits not just on quality of work, but on relationships and other collaborative opportunities.

If your going to be attending the conference, I hope you’ll consider attending my session. It should be a lot of fun.

And if you haven’t been thinking about attending the conference, you should. The line up looks pretty kick-ass.

See you in Vegas!